pragnya identity

i worked as a consultant to design an identity for a residential-property developer.

building on a brand-strategy about holistic & balanced living, my identity was modular, flexible, and easy to make symbols or patterns with. once the concept was approved, i helped art-direct some applications so that the company’s designers could continue implementing the identity.

view process sketches.

work: graphic design.
credits & project-rights: asymmetrique ; especially: karan’s strategy work, prabhakar’s expertise, and priyanka’s work on the applications.