the 'we care' initative

An orphan needs not a flashy toy,
He longs for a kiss, for care.
The aged need not solitude,
They wish someone be there.
Aids won’t heal if they’re alone,
A pence wont buy a severed leg.
Don’t leave a man in agony bare,
Imagine, if ’twas you there.

ps. context in the source-code.