pragnya identity
i worked as a consultant to design an identity for a residential-property developer.
building on a brand-strategy about holistic & balanced living, my identity was modular, flexible, and easy to make symbols or patterns with. once the concept was approved, i helped art-direct some applications so that the company’s designers could continue implementing the identity.
![](/assets/media/projects/201903 asymmetrique pragnya/stationery-2.jpg)
![](/assets/media/projects/201903 asymmetrique pragnya/language.gif)
work: graphic design.
credits & project-rights: asymmetrique ; especially: karan’s strategy work, prabhakar’s expertise, and priyanka’s work on the applications.
process
brief
karan (from asymmetrique) had prepared a brand-strategy document with the client before i was brought in ; after studying the document, i categorised a brand’s keywords (on the left) into form, movement and style (on the right), and then began translating them visually.
sketches
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/01 roof/0227A.jpg)
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/01 roof/0227B.jpg)
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/06 configurations/0227 sketch.jpg)
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/06 configurations/0306B animation.gif)
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/02 holistic_mobius/0311A.jpg)
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/02 holistic_mobius/0306B mark animation.gif)
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/05 community/0227A&B.jpg)
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/05 community/0306 mark animation.gif)
developed concept #1
holistic living: situated in a natural environment ; modular homes ; equipped with various amenities for a balanced life. (this concept lacked a strong logo, and so prabhakar and asymmetrique joined-in to develop it.)
![](/assets/media/projects/201903 asymmetrique pragnya/language-small.gif)
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/05 community/0326 applications/symbol.gif)
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/05 community/0326 applications/corridor.jpg)
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/05 community/0326 applications/placemark-1.jpg)
developed concept #2
continuous, interconnected forms ; holistic living ; connecting human-living with ample greenery, and all other things-nice.
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/02 holistic_mobius/0227B-crop.jpg)
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/02 holistic_mobius/0311D story -extensions.png)
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/02 holistic_mobius/0326 applications/mark-story.gif)
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/02 holistic_mobius/0326 applications/placemark.jpg)
![](/assets/media/projects/201903 asymmetrique pragnya/sketches/02 holistic_mobius/0326 applications/building-front-PRAGNYA.jpg)
approved identity
concept #1 was selected by the client ; at this point, asymmetrique took over, preparing collateral and mock-applications for a final presentation.
![](/assets/media/projects/201903 asymmetrique pragnya/application.jpg)
![](/assets/media/projects/201903 asymmetrique pragnya/stationery-2.jpg)